Imagination , innovation and quality are the three core brand values cited by Idée.

Idée creates contemporary classics over transient fashion.

We design clothes for women to wear, every day.

The starting point of these multi-purpose, functional clothes and accessories is a great respect for tradition and craftsmanship, for beauty born of utility, based on original, hand stitched, soft wearing fashion clothing.

Idée collections turn clothing essentials into contemporary classics for every day.

The quality of all ingredients tend to the best, to make clothes women will want to wear and use.

Today the edges are blurred between casual clothing and formal dressing there are no longer rules to limit these two categories from being combined and this is the essence of contemporary dressing.

Idée is a brand with a strong identity, personality and an original expression of contemporary casual chic.